2014年4月2日 星期三

Clfm

culture
有些食物可能其他人從來沒見過

the self
reference groups theory

theory of planned behavior
theory of reason behavior

decision making models

maslos's motivation

Middleton and Clark (2001) presented an adapted model of consumer
behaviour for tourism which was termed the stimulus – response model
of buyer behaviour. The model is shown in Figure 3.5 and is based on four
interactive components, with the central component identified as ‘buyer
characteristics and decision process’.

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