culture
有些食物可能其他人從來沒見過
the self
reference groups theory
theory of planned behavior
theory of reason behavior
decision making models
maslos's motivation
Middleton and Clark (2001) presented an adapted model of consumer
behaviour for tourism which was termed the stimulus – response model
of buyer behaviour. The model is shown in Figure 3.5 and is based on four
interactive components, with the central component identified as ‘buyer
characteristics and decision process’.
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