品牌講稿

At the time of World War II
Water pollution caused by the war,
water was too dirty to drink

This was the only time you must drink beer
So people could only drank beer day and night
This situation created every day drunk

Then begun to spring up Café
People put down the beer turned to coffee shop
A well-known words produced
"If I'm not in the coffee shop, I'm on the way to the coffee shop"

People here talked to each other to brainstorm
Caffeine helps people sober and output unlimited creativity
Many important invention occurred.
​​The gear of era began rolling speed forward

By now, the gear has been transferred to the peak, we began to seek inner peace
lohas, yoga, health became popular
We start hope to slow down, to enjoy this world slowly
Then
In the great British Empire, culturally rich place
We hold up an umbrella, so busy city people escape stress
Let us have a cup of tea together

Please let me introduce you the lim-tea

Here is our team.

Brand Director as Me

Creative Director as Aries

CRM Director as Jill

Sustainability & Culture Director as Panjun

and next,

our mission is
"enjoyable, unforgettable, outstanding drinking experience"
How we let you feel enjoyable?
How we let you feel unforgettable?
How we make you feel outstanding?
"we service best, we respect you, we support you."

"we are the idol of Asian tea."

Brand Onion

The origin we start is the concept of Zen which is our essence
What is the means of Zen? (anyone knows?)
 relaxed and not worrying about things that you cannot change
(Definition from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

we extend the concept,

here is our brand values, brand personality, brand in action

Mood Board

4P 
we have two concept store which is Lim-tea and Lim tea +
Product / 
tea set (tea + snack), tea pack (tea leaves), tea item (cup,plate, teapot), and tea takeaway
Price /
we have two strategy, low~mid, mid~high which depends on what level tea you want
Place /
london
Promotion / 
point collection activity, when you order 6 cup of tea you will have a free one

LOGO

Our logo design is inspired by a gentle breeze flu pass by the girl who is drinking tea

Color Board