GS 0318

0318  IAG

0325  Assessed seminar>participate (must to talk)
          Quality needed not nice Quantity
          好好準備五個問題的答案
          IAG and TOYOTA (page 814)

0401  9:30-11:00 L10+L11

0408  7:00-11:00 L12+L13 discussion the exam RM online class

0423  EXAM


interview
captain
costumer habit
confidence
leadership position
want to be strong
new platform
generation of energy
15MI
innovation
potential
 target
effective
unique
grow profit
EU market
big bad spain
organization
profit
program
invest
progress
environmental system
CO2
partnership

BA W Walsh The Slasher
S>TS heathrow, customer loyalty, Strong brand,Financial size, partnership
W>Ees dissatisfied cuts penshir, EU routs, cost too high, competitor, Slow to change
O>route expansions,
T>low cost airlines, lufthansa etc, macro wishes, fuel costs 2012~2013 (EU),

IBERIA
BIM

Q!!!!!!1111
extend environment
macro
2008 financial crash
1999 BA buy 13% IBERIA
2007 try to buy IBERIA , government stop them to create an empire,
meso
GOV they don't have any money to support IBERIA
micro
the industry start to combine
IBERIA don't keep profit
consolidation
3BI to lost 2010 can't continue

Q2
deregulation
culture of spain not like to change > reset, left the company
fire people 3141
low cost airline

Q3
globalization
2011 bought BMI
160 MI lost
to buy the landing right at heathrow
get oppo to asia compare to vigine airline

Q4

Q5

competitor advantage<>>  to build an uncompetitive brand
vueling
EU 中東 非洲
iberia
歐洲西班牙 拉丁美洲

ba
heathrow london city airport gateway

• create strong brand
• booking make easier
• connect service both side help
• NET WORK more spot to go
• share VIP room
• combine bonus
• unique >premium
• good service
• luxury brand

Mr.branson not happy


low cost
efficient
Quick turnaround
obscure airports